Advertising Creative: Strategy, Copy, and Design by Tom Altstiel

Book Title: Advertising Creative: Strategy, Copy, and Design

Publisher: SAGE Publications, Inc

ISBN: 1506315380

Author: Tom Altstiel

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Tom Altstiel with Advertising Creative: Strategy, Copy, and Design

  • Advertising Media Planning: A Brand Management Approach
  • Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
  • Exploring Marketing Research (with Qualtrics Printed Access Card and DVD)
  • Mass Media Law
  • Introducing Communication Research: Paths of Inquiry
  • Advertising Concept Book (Second Edition)
  • The Non-Designer's Design Book (4th Edition)
  • The Associated Press Stylebook 2017: and Briefing on Media Law (Associated Press Stylebook and Briefing on Media Law)
  • Advertising Media Workbook and Sourcebook
  • THINK Public Relations (2nd Edition)