Cases in Public Relations Management: The Rise of Social Media and Activism by Patricia Swann

Book Title: Cases in Public Relations Management: The Rise of Social Media and Activism

Publisher: Routledge

Author: Patricia Swann

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Patricia Swann with Cases in Public Relations Management: The Rise of Social Media and Activism

  • Strategic Planning for Public Relations
  • Public Relations Writing and Media Techniques
  • The Associated Press Stylebook 2017
  • Public Relations Writing: Strategies & Structures
  • Advertising and Public Relations Research
  • Media Ethics: Issues and Cases
  • Introducing Communication Research: Paths of Inquiry
  • The PR Styleguide: Formats for Public Relations Practice
  • On Deadline: Managing Media Relations
  • A First Look at Communication Theory (Conversations with Communication Theorists)