Advertising Creative: Strategy, Copy, and Design by Tom Altstiel

Book Title: Advertising Creative: Strategy, Copy, and Design

Publisher: SAGE Publications, Inc

Author: Tom Altstiel

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Tom Altstiel with Advertising Creative: Strategy, Copy, and Design

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  • Introducing Communication Research: Paths of Inquiry
  • The Associated Press Stylebook 2017
  • The Non-Designer's Design Book (Non Designer's Design Book)
  • Advertising Media Workbook and Sourcebook
  • The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
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  • Communication Technology Update and Fundamentals: 15th Edition